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A family of equity release brands

Through our family of brands we’ve helped over 16,000 people realise their dreams through releasing £1.4bn in equity.
Equity Release Supermarket

Equity Release Supermarket

With a focus on advice and education, Equity Release Supermarket has grown to become the UK's No.1, independent equity release advisory service. The balance of market leading technology with the highest quality, award winning financial advice has been central to its continued success for over a decade.

Equity Release Partners

Equity Release Partners

Equity Release Partners brings a fresh approach to equity release referrals. Using a combination of unique tools, a trusted customised and transparent equity release service, we help remove the cost of compliance and regulation. This referral service is designed to assist introducers generate a highly profitable new revenue stream.

Equitec

Equitec

Equitec has provided innovative technology solutions for the past decade to the equity release sector. Market leading products have been developed using experience gained from past customer and adviser relationships. From developing the first equity release calculator in 2008, through to the industry first consumer research tool – smartER, Equitec is now pushing the boundaries to connect the whole later life industry.

In the news

news article
The Intermediary.Feb 10th 2026

Opportunities and Risks: Later Life in 2025

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news article
The Intermediary.Nov 17th 2025

Trio of New Adviser Hires for Equity Release Group

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news article
The Intermediary.Sep 23rd 2025

A Blind Spot: How the financial advice industry is overlooking customer vulnerability.

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