The Intermediary.Feb 10th 2026
Our journey
A family of equity release brands
Through our family of brands we’ve helped over 16,000 people realise their dreams through releasing £1.4bn in equity.
2008
- Founded by Mark Gregory
- Initially consisting of 3 advisers and 1 administrator
- First later life website offering calculators & comparison tables
- Won ‘Best Financial Adviser’ at Equity Release Awards
2010
- Digital marketing and SEO efforts start to bear fruit
- Reach No.1 position for keyword ‘Equity Release’ on Google
2012
- FCA approval to become a directly authorised firm
- Jamie Gregory appointed to assist with growth in technology
- Creation of additional website – CompareEquityRelease.com
2013
- Advisers join as Aviva closes its D2C equity release service
- Graham Evans joins as new Head of Compliance
- First brand refresh of all brochureware since founded
2014
- Gary Webster joins from Key to launch new B2B proposition
- EquityRelease.partners is born servicing introducer referrals
2015
- Launch of EquityReleaseSupermarket as a .com website
- Advisers numbers grow across the UK reaching 19
2017
- Dom Wilkinson joins from Key as company Marketing Director
- ERGroup ‘Strategic Team’ is established
- Formation of a new telephone-advice service for consumers
- Dedicated case-coordinators employed to manage applications
2018
- Award winning year in recognition of our
unique proposition:
- Best Broker Website
- Best Equity Release Adviser
- Relaunch of EquityReleaseSupermarket.com website
- Now 10 calculators, explainer videos, guides and comparison tables
- Training academy developed to support new and existing advisers
- Total number of advisers rises to 36 with strong growth
2019
- Relationship with WhatMortgage via ‘Ask the Expert’ series
- Graham Evans appointed Chief Examinator for LIBF exams
- Further awards and recognition from inside & outside the industry:
- Best Equity Release Broker (WhatMortgage)
- Best Adviser – 20+ advisers (Equity Release Awards)
- Best Equity Release Broker – Customer Service (Personal Finance Awards)
- Equity Release Council appoints Graham Evans to its Standards Board
- New digital advice platform work starts to create efficiencies
2020
- Relaunch - CompareEquityRelease.com website with new tools
- Adviser numbers now reach 50+ supported by 8 administrators
- Greater recognition of our achievements winning the following:
- Best Equity Release Broker (WhatMortgage)
- Best Comparison Site for Mortgages (WhatMortgage)
- Best Adviser – 20+ advisers (Equity Release Awards)
- Best Equity Release Broker (Personal Finance Awards)
- Equity Release Adviser of the Year (Moneyfacts)
- Despite Covid-19, the business significantly attained 15% growth
2021
- First online later life consumer research tool launched – smartER
- Adviser numbers now reach 60+ including 10 telephone advisers
- Another award-winning year for the group collecting:
- Equity Release Adviser of the Year (Moneyfacts)
- Best Equity Release Broker (WhatMortgage)
- Best Comparison Site for Mortgages (WhatMortgage)
2008
- Founded by Mark Gregory
- Initially consisting of 3 advisers and 1 administrator
- First later life website offering calculators & comparison tables
- Won ‘Best Financial Adviser’ at Equity Release Awards
2012
- FCA approval to become a directly authorised firm
- Jamie Gregory appointed to assist with growth in technology
- Creation of additional website – CompareEquityRelease.com
2014
- Gary Webster joins from Key to launch new B2B proposition
- EquityRelease.partners is born servicing introducer referrals
2017
- Dom Wilkinson joins from Key as company Marketing Director
- ERGroup ‘Strategic Team’ is established
- Formation of a new telephone-advice service for consumers
- Dedicated case-coordinators employed to manage applications
2019
- Relationship with WhatMortgage via ‘Ask the Expert’ series
- Graham Evans appointed Chief Examinator for LIBF exams
- Further awards and recognition from inside & outside the industry:
- Best Equity Release Broker (WhatMortgage)
- Best Adviser – 20+ advisers (Equity Release Awards)
- Best Equity Release Broker – Customer Service (Personal Finance Awards)
- Equity Release Council appoints Graham Evans to its Standards Board
- New digital advice platform work starts to create efficiencies
2021
- First online later life consumer research tool launched – smartER
- Adviser numbers now reach 60+ including 10 telephone advisers
- Another award-winning year for the group collecting:
- Equity Release Adviser of the Year (Moneyfacts)
- Best Equity Release Broker (WhatMortgage)
- Best Comparison Site for Mortgages (WhatMortgage)
2010
- Digital marketing and SEO efforts start to bear fruit
- Reach No.1 position for keyword ‘Equity Release’ on Google
2013
- Advisers join as Aviva closes its D2C equity release service
- Graham Evans joins as new Head of Compliance
- First brand refresh of all brochureware since founded
2015
- Launch of EquityReleaseSupermarket as a .com website
- Advisers numbers grow across the UK reaching 19
2018
- Award winning year in recognition of our
unique proposition:
- Best Broker Website
- Best Equity Release Adviser
- Relaunch of EquityReleaseSupermarket.com website
- Now 10 calculators, explainer videos, guides and comparison tables
- Training academy developed to support new and existing advisers
- Total number of advisers rises to 36 with strong growth
2020
- Relaunch - CompareEquityRelease.com website with new tools
- Adviser numbers now reach 50+ supported by 8 administrators
- Greater recognition of our achievements winning the following:
- Best Equity Release Broker (WhatMortgage)
- Best Comparison Site for Mortgages (WhatMortgage)
- Best Adviser – 20+ advisers (Equity Release Awards)
- Best Equity Release Broker (Personal Finance Awards)
- Equity Release Adviser of the Year (Moneyfacts)
- Despite Covid-19, the business significantly attained 15% growth
