Cheetham BellMar 9th 2024
Our Story
We make equity release work for everyone.
Whether you’re a customer, an adviser, a lender, or a partner, we make equity release work for you by championing the power of independent, whole of market advice.
Through our family of brands and distribution channels, supported by our market leading compliance and operational infrastructure, we ensure you have the tools, knowledge and support you need to maximise your individual opportunity with equity release.
"Our complete focus is to build the best equity release experience that allows everyone to enjoy the great benefits that come with this amazing product"
Lynsey Harrison
HEAD OF OPERATIONS
The independent equity release broker
Our story began in 2008 when an entrepreneurial equity release adviser thought there was a better way.
From that day our Founder, Mark Gregory, has been at the forefront of not just our business, but the equity release industry. From pioneering new technologies to his commitment to providing the best quality, independent advice in the market, Mark has always been driven by the desire to help everyone enjoy the benefits that equity release brings.
Even now, Mark is still at the forefront of our business and works tirelessly to ensure his vision is instilled in every one of our employees across our portfolio of brands.
Having been an adviser himself, Mark understands the importance of high quality, independent advice and, where others may compromise, he champions this importance and has built Equity Release Group to enable focused services within a collective, market leading ethos.
Our group values
Impartiality
Our independence is incredibly important to us and means we are not biased towards a particular lender or product. This allows us to make recommendations based on the needs and aspirations of our customers.
Quality
We pride ourselves on the advice that we offer to our customers and always strive to ensure a premium experience. This can be evidenced by our ongoing client reviews.
Entrepreneurial
We are proud to have pioneered significant innovation in the equity release market that continues to drive the industry forward and enable a better experience for everyone.
Empowerment
Whether you’re a customer, an adviser, a lender, or a partner, we strive to make equity release work for you and champion the power of independent, whole of market advice.
Open
We provide our customers and advisers with all the tools, information and support they need to help them either make better informed decisions, or to effectively manage their businesses.
Our journey so far
We’re incredibly proud of our journey to date. We’ve helped transform the lives of so many people and established some fantastic commercial relationships. We look forward to continuing this great work for many years.
7
Lenders
35
Advisers
15,970
Happy Customers
£b
0.6,000,000,000,000,001
Equity Released
In the news
Our multi-award winning service
We’re the UK’s No.1 Equity Release Adviser
We’re very proud that our advisory business, Equity Release Supermarket
has been recognised as the ‘Best Financial Adviser – 20+ advisers’ at the
2020 Equity Release Awards.